Kouo runs creative testing on Meta and TikTok ads, plus conversion optimisation. Shaan Bassi went from no Upwork history to $30K MRR in 3 months with UpMatch.

The challenge

• The team did not know how to get jobs on Upwork.

• No history or reviews on the platform.

• Their first goal was £8K a month.

What UpMatch did

• Positioned the profile around testing-led paid social, not general ad management.

• Daily AI Upwork bidding: our system flags new matching jobs and we apply within minutes of them going live.

• A personalised Loom video on every proposal, made from one base video we recorded with the Kouo team.

• Bid on Meta ads, TikTok ads, CRO and funnel jobs.

Results

• $30K MRR within 3 months.

• Beat their original target several times over.

The proposal numbers are in the results card at the top of this page.

Key takeaway

A new agency can win on Upwork fast when the profile has a clear angle and proposals go out every day.

FAQ

How did Shaan Bassi get paid social clients on Upwork?

UpMatch positioned the profile around testing-led paid social, not general ad management. Then we ran daily AI Upwork bidding, with a personalised Loom video on every proposal.

What is AI Upwork bidding?

UpMatch’s system watches Upwork for new jobs that match your profile. Our team sends a tailored proposal with a personalised Loom within minutes, so you are one of the first freelancers the client sees. You just take the sales calls.