LEGAL
Effective 10 January 2025 · Last updated 9 November 2026
UpMatch (“UpMatch”, “we”, “us”, or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit https://upmatch.io (the “Website”) or use our services.
By accessing the Website or using our services, you acknowledge and agree to the practices described in this Privacy Policy.
1. Who We Are (Data Controller)
UpMatch is the data controller responsible for your personal data.
Contact details:
Email: info@upmatch.io
Phone: +44 7782 394940
Address: Edgbaston, Birmingham, B17 8NN, United Kingdom
2. Personal Data We Collect
We may collect the following categories of personal data:
Identity data (name, business name)
Contact data (email address, phone number)
Account and communication data (messages, Slack communications)
Payment and transaction data (processed securely via Stripe — we do not store card details)
Technical data (IP address, browser type, device information)
Usage data (interaction with our Website and services)
Marketing and form submission data (where provided voluntarily)
3. How We Collect Personal Data
We collect personal data through:
Website forms
Booking forms and checkouts
Email, Slack, or other communications
Cookies and analytics technologies
Payment processing via Stripe
4. Legal Basis for Processing
We process personal data under the following legal bases:
Contractual necessity – to provide paid services
Legitimate interests – to operate and improve our business
Consent – where required (e.g. marketing communications, non-essential cookies)
Legal obligation – where required by law
5. How We Use Personal Data
We use personal data to:
Provide and manage our services
Communicate with clients and users
Process payments and subscriptions
Deliver reporting, resources, and support
Improve Website performance and user experience
Comply with legal and regulatory obligations
6. Data Sharing & Third Parties
We may share personal data with trusted third-party service providers, including:
Stripe (payment processing)
Webflow (website hosting)
Analytics and performance tools
Communication tools (email, Slack)
We only share data where necessary and under appropriate safeguards.
7. International Data Transfers
Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal mechanisms.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, or resolve disputes.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure of your data
Restrict or object to processing
Request data portability
Withdraw consent (where applicable)
To exercise your rights, contact us at info@upmatch.io.
10. Cookies & Tracking Technologies
We use cookies and similar technologies to improve Website functionality and analyse usage.
For details on cookies and how to manage preferences, please refer to our Cookie Policy.
11. Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.
12. Third-Party Websites
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised “Last Updated” date.
14. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact:
UpMatch
Email: info@upmatch.io
Phone: +44 7782 394940
Address: Edgbaston, Birmingham, B17 8NN, United Kingdom
15. UpMatch Assistant (Chrome extension)
The UpMatch Assistant Chrome extension works only with your UpMatch account. It is linked to the account you are signed in to on app.upmatch.io; it never asks for your password.
What it reads
On app.upmatch.io: whether you are signed in, to link the extension to your account.
On www.upwork.com, only for what you ask it to do: the id and the screening questions of the job you want to fill, the apply form it fills for you, Upwork’s confirmation after you submit a proposal it filled, and your own freelancer profile when you click “Import from Upwork”.
The address of your active tab, to know whether it is an Upwork job page, and Upwork’s sign-in return address when you connect your Upwork account to UpMatch. It does not keep or send your browsing history.
What it sends to UpMatch (app.upmatch.io) and why
The Upwork job id and its screening questions, so UpMatch can write your cover letter and answers with your templates and bidding setup.
That you clicked Submit on a form it filled, and Upwork’s confirmation, so the proposal shows in your UpMatch account.
Your own Upwork profile when you import it, to set up your account.
The code Upwork returns when you connect your Upwork account, to finish that connection.
The extension’s version, so we know which version you use.
UpMatch uses AI providers (such as OpenAI, Anthropic and Google) to write your proposals; they receive the job and your profile details needed for that, under their terms for business use.
What it keeps in your browser
Its own UpMatch session (access and refresh tokens), the newest job already notified and the Upwork address each notification opens, the last job it filled (to see your submit), whether you unlinked it, and the last proposal it wrote (until you close Chrome). Nothing else.
What it never does
It never submits a proposal or clicks anything on Upwork on its own; you review and submit.
It never sells your data, shares it for advertising, or uses it for anything other than the features above.
Removing your data
In the extension’s menu, “Unlink account” ends its session; removing the extension from Chrome deletes everything it kept in your browser.
To delete your UpMatch account and its data, email info@upmatch.io.
The use of information received from Google APIs and the Chrome extension will adhere to the Chrome Web Store User Data Policy, including the Limited Use requirements.